Designing a Business Website
Designing a business website can be gruelling, there are a lot of options to consider when you first set out. There are many good websites built by inexperienced people; however, you get out what you put in. Your website will be the first impression that potential new clients get of your company, and this isn’t an opportunity to be missed. Websites that are sloppy put new clients off from purchasing from you. With so many scam websites floating around, your website needs to show effort, consistency, and polish. Business websites come in all shapes and sizes, with varying levels of customization. Business owners are advised to evaluate their options before committing to a web design company or freelancer. Here are some things that you should consider when designing a business website.
Finding the right website builder
Finding the right website builder for you is worth putting effort into. Free website builders come with a lot of catches. For example, your website wouldn’t have its own personalised domain. Without having a unique domain name, it will become a website within a website. The main pain here is that this isn’t SEO (Search Engine Optimizer) friendly, meaning new clients are a lot less likely to find your business by using keyword searches. Business owners should use their website to its absolute full potential.
Business owners should use their website to its absolute full potential, so the website design needs careful consideration. Many free website builders come with pre-built templates which you can use for your site; however, these are not always suitable, or attractive, and don’t have the desired features.
Business owners should look into designing a business website with a professional web design company to take full advantage of all features that are available in the website building world. Businesses that wish to use the website as another communication channel between themselves and their clients can do so with a customized website. With customised websites, you can create chatbots, contact us pages, and any form of online communication that you would like.
By speaking with a website creator, you’re able to sift through the ideas which work for your brain, and the ones which will actually work for your business website. Just because you love lime green with salmon polka dots, that does not mean that your clients will appreciate the artistry. As with the current phase of grey kitchens with white worktops, website visual design moves with the trends. Designing a business website isn’t just a one and done task.
Keeping it simple
Business owners want to put every single minute detail of their business into the website, which is completely understandable; you’re proud of your business. As Coco Chanel says: “Before you leave the house, look in the mirror and take one thing off.” “It is always better to be underdressed.”
Websites should be stuffed with creative content on the blog page, but all the other pages don’t need to be overloaded with written text, just quality SEO driven phrases. You should create a website that is informative, without being too wordy. You want potential clients to take action when they visit the business’s website, not be overwhelmed by text. Quality over quantity.
Pricing should be clear, simple, and discrete on the website. You don’t want clients to think that they can’t afford you, or that you’re being sneaky, but you also need that wiggle room for quoting and managing your projects.
At Chimpare we take our website design process very seriously, from consultation to launch, we know it’s best to “measure twice, and cut once”. There’s no business like your business, so why would you want your website to be any different?